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Dog Grooming Website Design Built to Fill Your Diary and Cut No Shows

Take deposits up front, cut no-shows with automatic reminders and climb the Google Maps rankings in your area.

Get your free visibility check
Groomer blow drying a long coated dog after a bath
Groomer scissoring a white Poodle mid-groom
Pomeranian wrapped in a pink towel after a bath
Toy Poodle with a neat groom against a white backdrop

Dog grooming website design that gets you noticed on Google and AI search

Grooming runs on word of mouth, right up until someone new moves to the area or your regulars' friends start Googling. A site that's built properly for search puts your salon in front of them, on Google and in AI tools like ChatGPT, and gives them every reason to pick you.

  • Your work, front and centre

    Before and after photos and the breeds you love, so owners can picture their dog on your table.

  • Trust from the first visit

    Qualifications, insurance and how you handle nervous dogs, all explained before they pick up the phone.

  • Clients who fit your salon

    Clear prices by size and coat type mean fewer awkward 'how much for a Doodle?' conversations.

  • An edge over the salon down the road

    Lots of salons still lean on a Facebook page. A proper site helps you stand out and look the part.

Freshly groomed small dog in a floral bandana on a pink backdrop

Win more local clients with a full SEO set up for your grooming salon

When someone searches 'dog groomer near me', Google shows a map with three salons before anything else. We optimise your Google Business Profile and website together, so you're in that map when it counts, whether you run a high street salon, a home grooming room or a mobile van.

  • Seen in the map pack

    Show up when owners nearby search for a groomer, not just when they already know your name.

  • Mobile groomers covered too

    We set up your service area properly, so you're found in every village you drive to.

  • A steady stream of new faces

    Google's where owners look when they need a groomer. Being near the top keeps new clients coming in.

  • Reviews that keep coming

    A review link and a QR code on the counter turn happy owners into your best advert.

Get your evenings back with online bookings, deposits and reminders

Answering messages between dogs and chasing no-shows eats into your week. Online booking lets clients pick a slot themselves, any time of day, while you're busy with the clippers.

  • Deposits that cut no-shows

    A small deposit up front means clients turn up, or you're not left out of pocket when they don't.

  • Reminders sent for you

    Automatic texts and emails go out the day before, so nobody 'forgets' their 9am.

  • Vaccinations and forms sorted

    Vaccination records and intake forms are done before the dog arrives, not on a clipboard at the door.

See our online booking set up for dog groomers

How we get your grooming salon online and found

  1. Step 1: Free visibility check

    We check your website, your Google Maps listing and the groomers ranking around you, then show you what you need (pages, tools and reviews) to get ahead. That gap is exactly what we fill.

  2. Step 2: Kick-off call

    We'll chat about your salon, your services, your area and how you like to talk to clients. We'll set targets, like how many reviews you'll need to compete, and gather any colours, logos or sites you love.

  3. Step 3: Homepage design

    You get a first draft of your homepage to look over. We'll keep tweaking until it feels like your salon.

  4. Step 4: Full site build

    Next we build the rest of your site, from your services and price list to your gallery and about page, with a final round of edits.

  5. Step 5: SEO optimisation

    We optimise every page and your Google Business Profile, and set you up with a review link, a QR code for the counter and an automatic review request after every groom.

  6. Step 6: Go live, growth and reviews

    Your site goes live and your Google profile gets your new web address. Then it's a 30-minute call to make reviews part of your routine (and yes, we'll ask for one too).

Wondering why another salon shows up first?

A free visibility check tells you why, and exactly what you'd need to overtake them.

Get your free visibility check

Fixed prices for grooming salons

If word of mouth already fills your diary, the Launch Engine gets you found on Google. If no-shows and chasing vaccination records eat into your week, the Growth & Booking Engine takes that admin off your hands.

  • Launch Engine

    £995

    One-off, ex. VAT

    For groomers who take bookings by phone or message and want new clients from Google.

    • Google Business Profile set up and optimisation: so you climb the map pack when dog owners search in your town.
    • Custom 5-page mobile-first website: built from scratch to look great on phones and make calling or messaging you instant.
    • Local service area page: written for your town and the areas around it.
    • Instant enquiry capture: a simple contact form so busy dog owners can ask for a slot in seconds.

  • Growth & Booking Engine

    Suggested for groomers

    £1,495

    One-off, ex. VAT

    For salons and mobile groomers who want deposits, reminders and vaccination records sorted before the dog arrives.

    Everything in the Launch Engine, plus:

    • Online booking set up: your booking software (Savvy Pet Spa, Revelation Pets or DaySmart) linked straight into your site. You pay the subscription direct.
    • Deposits and automatic reminders: payments taken upfront, so your time is protected from last-minute cancellations.
    • Vaccination uploads and intake forms: clients send their records and forms online before the appointment, with no paperwork or phone tag.
    • Assessment-day booking flow: a clear online application and scheduling flow for daycares and kennels.

Dog Business Care & Growth Plan

£75 a month

or £750 a year (save £150), ex. VAT

We keep your site updated with new prices, opening hours and holiday dates, so clients always see the right information.

  • Google Business Profile and directory upkeep: regular updates and citation upkeep (your details kept the same across online directories) to help you stay ahead of local competitors.
  • Review request QR code and link: an easy way to ask every client for a Google review.
  • Fast, secure hosting and backups: so your site stays quick, safe and online.
  • Monthly content edits: up to 30 minutes a month for price changes, holiday hours or publishing posts you write.

All prices ex. VAT. Compare every package on our pricing page

Grooming salon questions, answered

Can I show my prices when every dog's different?
Yes. Most groomers show a starting price by size or coat type, with a note that the final price depends on the dog's coat and condition. It sets expectations and puts off the bargain hunters.
I'm a mobile groomer. Can I still show up on Google Maps?
You can. Google lets businesses that travel to their customers hide their address and set a service area instead. We set that up so you're found across every village you cover.
Will my website show off my grooming work?
Definitely. We build in a gallery for your before and after photos. Snaps taken against a plain wall or backdrop work best, so the groom does the talking.
Do I need a logo before we start?
Not at all. If you've got one, we'll use it. If you haven't, we'll design the site around your salon's name and colours, and a logo can slot in later.
How much does a grooming salon website cost?
The Launch Engine is £995 ex. VAT, one-off, and the care plan for hosting and edits is £75 a month ex. VAT. There's a full breakdown on our dog grooming website cost page.